client

AIA Group

Overview

AIA Group Limited, known as AIA, is an American founded Hong Kong multinational insurance and finance corporation. It is the largest public listed life insurance and securities group in Asia-Pacific.

Balance’s mission was to provide a branded animation in the form of a fun narrative demonstrating the advantages of having a diversified investment portfolio ensuring a secure financial future.

Corporate video: Like having been thrown a ball in your court at different moments in time, the final goal to score always lies in your hands. And scoring that goal becomes easier with a good plan. AIA Elite Secure Income is here to help you score the goals in life.

The first-in-market affordable, capital guaranteed investment-linked plan that lets you achieve your retirement goals confidently. This plan will also boost your capital with Power-up Bonus and offer exclusive access to institutional funds that are guided by best-in-class investment houses. Get started on winning your game of life with AIA Elite Secure Income today!

Balance Team worked side-by-side with the T.U.F Team in developing the style and tone of the video to convey the advantages of leveraging their AIA Elite Secure Income solution.

project credits

BALANCE

Head of Production: Jamie Nguyen

Creative Director: Dong Wun Guan

Producer: Mark Arinsberg

Senior Creative: Ngoc Tram

Animators: Thanh Phan, Quoc Duong

VO Talent: Jason Leikam

AGENCY - T.U.F ( THE UNIVERSE FANTASTIC )

Creative Director: Julius Yang

Jr. Brand Associate: Megan Lam, Teo Dawn