client

Prudential - OPEX

Overview

The heart of this fun project relied heavily on conveying how the world is rapidly changing and how Prudential is changing with it through delivering customer solutions via integrated and innovative technology as well as the comprehensive education they offer their employees under the name of Prudential - OPEX. Balance artists created a unique illustration style to depict this “people centric” world of the future to illustrate the steps Prudential is taking to address changes in how business is done with their automated systems and enhanced customer service.

project credits

BALANCE

Head of Production: Jamie Nguyen

Creative Director: HaiHa Dang

Producer: Mark Arinsberg

Senior Creative: Noah Huynh

Illustrator: Thanh Phan

Animators: Son Vu, Thanh Phan

AGENCY - Genesis

Creative Director: Long Fei Zhang

Producer: Hyun Jin Yoo