ep01 - Life as a British Colony

ep03 - Early Migrants from Southern China

ep05 - Both Nation and a Global City

ep02 - Life in Southeast Asia

ep04 - Diverse Ethnicities, Multiple Cultures

client

Singapore Chinese Cultural Centre - SCCC

Overview

What makes Chinese culture in Singapore different from other Chinese communities around the world?

Another amazing opportunity arose for Balance. This time we teamed up with DSTNCT to help SCCC produce an animated series on The Five Aspects that shaped Chinese Singaporean Culture. These five aspects from Singapore’s history give Chinese Singaporean culture its distinctiveness.

EP01 - Life as a British Colony
EP02 - Life in Southeast Asia
EP03 - Early Migrants from Southern China
EP04 - Diverse Ethnicities, Multiple Cultures
EP05 - Both Nation and a Global City

“Singapore’s cultural genome is the result of its history, not just of the last two hundred years since Raffles, but also of the cultural genes which those who arrived on our shores brought with them from their ancestral homelands. We may be a small city-state but our genome is huge because of this infusion from all over the world.” – George Yeo, 2019

Read the full story on SCCC’s website here.

project credits

BALANCE

Head of Production: Jamie Nguyen

Creative Director: Dong Wun Guan

Producer: Mark Arinsberg

Senior Creative: Noah Huynh

Illustrators: Noah Huynh, Thanh Phan, Ngoc Tram

Animators: Son Vu, Thanh Phan

Voice Talent: Ben

CN Subtitle Review: Markus Wang

AGENCY - DSTNCT

Account Director: Chloe Lim

Account Manager: Kathleen Leong