client

AIA Group

Overview

AIA Group Limited, known as AIA, is an American founded Hong Kong multinational insurance and finance corporation. It is the largest public listed life insurance and securities group in Asia-Pacific.

Balance’s mission was to provide a branded animation in the form of a fun narrative demonstrating the advantages of having a diversified investment portfolio ensuring a secure financial future.

Corporate video: Calling out key features of the AIA Pro Achiever 2.0's investment strategies, expertise and advantages.

Balance Team worked side-by-side with the T.U.F Team in developing the style and tone of the video to convey the advantages of leveraging their AIA - Pro Achiever 2.0 investment solution.

project credits

BALANCE

Head of Production: Jamie Nguyen

Creative Director: Dong Wun Guan

Producer: Mark Arinsberg

Senior Creative: Ngoc Tram

Animators: Thanh Phan, Quoc Duong

VO Talent: Jason Kelsick

AGENCY - T.U.F ( THE UNIVERSE FANTASTIC )

Creative Director: Julius Yang

Jr. Brand Associate: Megan Lam, Teo Dawn