Bringing Ideas to Life, Frame by Frame
our animatic showreel
Overview
Animatics are a crucial step in both live-action and animation production, acting as a blueprint that brings ideas to life before full-scale execution. They are essentially a sequence of storyboard frames, often with rough motion, voiceovers, and sound, designed to map out the timing, pacing, and visual flow of a project. In live-action, animatics help directors and cinematographers plan camera movements, shot compositions, and transitions, ensuring a smoother shoot. In animation, they refine storytelling, character actions, and scene timing before the intensive animation process begins. By providing a clear visual roadmap, animatics minimize guesswork, reduce production risks, and enhance creative decision-making—saving both time and costs in the long run.
Case studies
rough 3d animatic for ecda film
rough 3d animatic with some colors for ecda film
Final ecda film
animatic for Kotex Limitless by balance
animatic for MILO Activ Biscuit! by balance
animatic for Kotex maxcool by balance
animatic for colgate
animatic for VN shop
Why Choose Balance for Animatics?
At Balance, we bring a unique blend of creativity, technical expertise, and industry experience to every animatic project. Whether for live-action pre-production or animation pipelines, our team ensures precision, efficiency, and storytelling clarity at every stage.
🔹Industry Expertise – With years of experience across both animation and live-action production, we understand what it takes to craft compelling visuals that translate seamlessly into the final execution.
🔹Seamless Integration – Our workflow is designed to integrate effortlessly with your production team, ensuring smooth collaboration from concept to completion. We adapt to your needs, whether it’s for agency pitches, commercial shoots, or feature animations.
🔹Fast Turnaround – Tight deadlines? No problem. We understand the fast-paced nature of production and are equipped to deliver high-quality animatics quickly without compromising on detail or storytelling integrity.
🔹Cutting-Edge Tech – We utilize industry-leading tools like Blender, AI, After Effects and Premier Pro to create dynamic, high-fidelity animatics. Whether it’s 2D, 3D, or hybrid solutions, we ensure the highest level of precision and realism.
From pre-visualization to storytelling refinement, Balance helps you bring ideas to life with animatics that elevate your production process.
Final tvc kotex limitless ( not done by balance )
Final tvc MILO Activ Biscuit! ( not done by balance )
final tvc kotex maxcool ( not done by balance )
animatic for colgate
animatic for canon r5&r1
Our Animatic Services
🔹 2D Animatics (For Animation & Commercial Storyboards)
Hand-drawn or digitally illustrated frame sequences
Used for animated films, commercials, and motion graphics
Helps refine timing, expressions, and transitions before full animation
🔹 3D Animatics (For Live-Action Previsualization & CGI)*
Blocking out scenes, camera movements, and timing in a 3D environment
Helps directors and cinematographers plan complex shots before production. Reduces production risk by ensuring seamless execution on set
🔹 Pre-Production Animatics for Live-Action Shoots
Test scene compositions, pacing, and camera angles before the actual shoot. Ideal for TV commercials, feature films, and high-budget projects
Saves time and cost by preventing unnecessary retakes