client

AIA Group

Overview

AIA Group Limited, known as AIA, is an American founded Hong Kong multinational insurance and finance corporation. It is the largest public listed life insurance and securities group in Asia-Pacific.



Balance’s mission was to provide a branded animation in the form of a fun narrative demonstrating the advantages of having a solid retirement plan versus get-rich-quick schemes.



Corporate video: Calling out key features of the AIA Retirement Plan.

The Balance Team worked side-by-side with the TUF Team in developing the script, style and tone of the video to convey a story of using good sense through light humour.

project credits

BALANCE

Head of Production: Jamie Nguyen

Creative Director: HaiHa Dang

Producer: Mark Arinsberg

Senior Creative: Noah Huynh

Animators: Son Vu, Thanh Phan

VO Talent: April Campbell

AGENCY - T.U.F ( THE UNIVERSE FANTASTIC )

Creative Director: Julius Yang

Jr. Brand Associate: Megan Lam