client

MSF

Overview

For this heartwarming campaign, we created a series of visual assets for key visuals (KVs), adapted into various formats and sizes. The goal was to honor the spirit of volunteerism by designing three vibrant characters, each representing a popular volunteer archetype in Singapore.

To capture the celebration vibe, we transformed these characters into colorful balloon figures, inflating them to float joyfully in a parade. This creative approach brought energy and excitement to the campaign, making it a standout success and a true tribute to the invaluable contributions of volunteers.

We’re thrilled to share a glimpse into the project’s development and creative journey—a fantastic collaboration with our long-term partners at Hogarth and Ogilvy!

project credits

BALANCE

HOGARTH - OGILVY