DREAM - DESIGN - CREATE

Design and Direction

Balance studio delivers design and direction in Singapore, using creative vision and post production expertise to bring brand stories to life.

 

OUR design and direction WORKS

 
 

Overview

Design and visual direction shape the foundation of every story we tell. It is where concepts evolve into striking imagery, and ideas transform into cohesive worlds. At Balance, we craft with intention — from conceptual storyboards and key visuals to full-scale art direction. Every choice of color, form, and composition is guided by both artistry and strategy, ensuring your brand’s identity is not only seen but felt. By blending timeless design principles with contemporary aesthetics, we create visuals that stand apart — distinct, memorable, and deeply resonant.

 
 
 
EA JUNIOR CLUB.jpg

Promo Video, 2D Animation, Motion Graphics, Education

eA Junior club

Engineers Australia

MILO

TVC, VFX, Post-Production, Food and Beverage

MILO – ENERGY AND THE SPIRIT TO SUCCESS!

Nestlé Milo

RAZER V2 PRO

Promo, Product Visualization, 3D Animation

RAZER LEVIATHAN V2 PRO

Razer

SCCC

Promo Video, 2D Animation

Singapore’s history - animated series

Singapore Chinese Cultural Centre - SCCC

MSI

Promo Video, 2D Animation, Tech

MSI - new Wifi technologies

MSI

Handshakes.jpg

Promo Video, 2D Animation

Handshakes - STORY & MISSION

Handshakes

EXPERT EASE

Promo Video, 2D Animation

Expert ease

Compare CLUB

HSBC

Promo Video, 2D Animation

HSBC SAPPHIRE PRESTIGE INCOME II

HSBC

BEER SAIGON

Event, Media Adaptations, Key Visuals, Food and Beverage

beer Saigon Lager - kv

Sabeco

Prudential Opex.jpg

Promo Video, 2D Animation

prudential opex

Prudential

BALANCE

Promo Video, 2D Animation, Internal

Embrace the Majesty of the Dragon Year!

Internal

TAB.jpg

Promo Video, 2D Animation

TAB PROMO VIDEO

TAB

WhatsApp Image 2019-12-05 at 16.12.53.jpeg

Promo Video, 2D Animation, Internal

CHRISTMAS COUNTDOWN 2019

WhatsApp Image 2020-01-17 at 15.26.17.jpeg

Promo Video, 2D Animation, Key Visual, Internal

LUNAR NEW YEAR 2020

REGARDLESS OF US.jpg

Event, VFX, Entertainment

REGARDLESS OF US

Mediacorp

FILM NINJA PRODUCTION.jpg

Promo Video, 2D Animation, Entertainments

LOGO ANIMATION

Film Ninja Production

Promo Video, 2D Animation, Title Design

INTO THE WILD

Into The Wild

City Of Stars

Promo Video, 2D Animation, Title Design

CITY OF STARS - LA LA LAND

City Of Stars

Know

Promo Video, 2D Animation, Title Design

KNOW - Clarity about Reality

Know

MANY WAYS TO MOULD THEIR FUTURE

TVC, 3D Animation, Education

THERE ARE WAYS TO MOULD THEIR FUTURE

ECDA

DA BLANC

TVC, Production, Health Tech

d.a blanc - health is wealth

Doctor Anywhere

Canon Powershot and EOS series

TVC, Production, Camera

CANON PowerShot V1 and EOS R50 V

Canon

SHOPEE 12.12

Promo Video, VFX, Ecommerce

12.12

Shopee

Vietnam Halography.jpg

Promo Video, 3D Animation, Internal

HALOGRAPHY 2018 OPENING TITLE

Vietnam Halography

Shopee 10.10

Promo Video, Production, Ecommerce

Shopee 10.10

Shopee

MCCY

Promo Video, 2D Animation, Education

Committee of Supply

MCCY

MSF

TVC, Event, 3D Animation, VFX

MSF volunteers fest key visuals

Ministry of Social and Family Development

SHOPEE SUPER SHIOK.jpg

Promo Video, Production, Ecommerce

Shopee 25 Super Shiok Sale

Shopee

SINGAPORE TOURISM BOARD

Promo Video, 2D Animation, Media Adaptations, Tourism

STB - look ahead 2023

Singapore Tourism Board

TVC, Event, 3D Animation, VFX

Happy birthday vn shop

VN Shop

QLIK DATA FITNESS

Promo Video, 2D Animation, Finance

Data Fitness

QLIK

SINGAPORE BIRTHDAY.jpg

Promo Video, 2D Animation, Key Visual, Internal

NDP 2019

Vietnam Halography.jpeg

Event, 2D Animation

HALOGRAPHY 2019 OPENING TITLE

Vietnam Halography

LUX.jpg

Promo Video, 3D Animation, Beauty

LUX - DECLARE YOUR BEAUTY

Lux

SunLife Drone Show

Experience, Visual Effects

SUN LIFE DRONE SHOW - The Midnight Sun

Sun Life

Promo Video, 2D Animation, Title Design

CONCRETE - JOURNEY TO THE EAST

Concrete

Sirius B

Promo Video, 2D Animation, Title Design

SIRIUS B ENTERTAINMENT

Sirius B

Netflix Yu Yu Hakusho

Experience, Visual Effects, Entertainment

NETFLIX - YU YU HAKUSHO

Netflix

CHANGI PORSCHE

Promo Video, Event & Experiences, 3D Animation, Automotive

Changi Millionaire 2023

Changi Airport - Porsche

GIC

Promo, 3D Animation, Post-Production, Finance

Bold Sees the Bigger Picture

GIC

Cle de Peau Beaute

Promo Video, Event & Experiences, Beauty

Clé de Peau Beauté Immersive Room

Clé de Peau Beauté

valourant.jpg

Promo Video, Event, 3D Animation, VFX

THE GYM’s Valorant tournament

The Gym

CANON

Promo, Product Visualization, 3D Animation, Camera

Canon R5 Mark 2 & R1 Global launch

Canon

CANON WIRELESS.jpg

Promo, Product Visualization, 3D Animation, Camera

Wireless Presenters

Canon

AIA ELITE

Promo Video, 2D Animation

AIA Elite Secure Income

AIA Group

BOSS COFFEE

Promo Video, 2D Animation, Key Visual, Media Adaptations, Food and Beverage

Boss Coffee Lunar New Year Campaign

Boss Coffee

AIA

Promo Video, 2D Animation

AIA Pro achiever 2.0

AIA Group

HSBC

Promo Video, 2D Animation, Finance

HSBC Life Wealth Abundance

HSBC

GENTARI

Promo Video, 2D Animation

Putting Clean Energy into Action

Gentari

LAVIE

Promo Video, 2D Animation, Food and Beverages

Lavie New Year Promo

Nestlé Lavie

AIA SAVINGS GROUP.jpg

Promo Video, 2D Animation, Finance

AIA SAVINGS & RETIREMENT

AIA Group

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Promo Video, 2D Animation, Finance

invoice now

IMDA

Kirin Imuse

TVC, PRODUCTION, POST-PRODUCTION

KIRIN IMUSE CAMPAIGN

Kirin iMuse

AKR Still

Promo Video, 2D Animation, Title Design

AKR - NEVER STILL

AKR

The Golden Awards

Promo Video, 2D Animation, Title Design

THE GOLDEN AWARDS

The Golden Awards

 
 

Why Choose Balance For DESIGN AND VISUAL DIRECTION ?

🔹 Creative Excellence – Our designers blend timeless artistry with modern aesthetics, ensuring every visual choice resonates with originality, sophistication, and intent.

🔹 Strategic Vision – Beyond beauty, we shape design that aligns with brand identity and storytelling goals, creating coherence across all platforms and campaigns.

🔹 Holistic Direction – From storyboards and key visuals to immersive art direction, we oversee every detail with precision, ensuring consistency and elegance at every stage.

🔹 Distinctive Impact – We don’t just design visuals — we craft atmospheres, moods, and experiences that captivate audiences and leave a lasting impression.

 
 

Got a project in mind? Let’s make it happen

 
Contact Us