CANON - POWERSHOT V1 AND EOS R50 V
Full CREATIVE VISUAL PACKAGE
Overview
As part of Canon’s global launch, this project marked the official regional launch for South East Asia and South Asia of the new EOS R50 V and PowerShot V1 cameras. Balance handled the full visual production—from videos to key visuals—delivering all creative assets that powered the entire campaign’s visual storytelling. Centered on the concept “A Better Version of You – Take Your Content to New Heights”, the campaign blends dynamic POVs, energetic cityscapes, and creator-driven moments that showcase the product’s compact agility and innovative features.
OUR Feature clips & Vlogs
Shot for YouTube, Facebook, and Instagram, each piece pushes past the ordinary—turning bold perspectives into moments of discovery with the EOS R50 V and Powershot V1
PHOTOGRAPHY
We also had the opportunity to complete this photography series. Captured on real locations with natural light, the KV visuals embody portability, bold perspectives, and creators in confident motion. Crafted for digital, OOH, and in-store platforms, these images anchor the campaign across South and Southeast Asia—delivering a clear statement: lightweight tools, heavyweight creativity.
High-fidelity 3D Modeling, vfx and color grading process
Our role extended beyond production, providing a full post-production suite that upheld consistency, elevated quality, and refined craftsmanship across every asset.
3D MODELING
VFX AND COLOR GRADING
BEHIND THE SCENES
With nearly 50 crew members, we combined Canon products and cinema cameras to capture every frame with agility and precision. Operating on overlapping schedules with a single cast across all deliverables, our teams worked at remarkable speed—navigating between sets and managing complex setups seamlessly.
client
Canon
Credit
Balance | Paradox Media
Directors
Robin Mahieux | Boy | Too
SUMMARY
We’re beyond thrilled to introduce our latest campaign for Canon ASIA, in collaboration with Paradox Media, launching the brand-new PowerShot V1 and EOS R50 V—Canon’s latest vlogging cameras built for creators.
To bring this campaign to life, Balance handled the full production scope from start to finish, covering video production, direction, sound and music design, photography, and post-production.