client

Changi Airport
Porsche

Overview

Changi Airport is more than just a place to catch a flight. It's also a shopping paradise with over 400 retail outlets across its terminals and Jewel. Whether you're looking for fashion, beauty, electronics, books, gifts, or more, you'll find it all at Changi Airport. And the best part is, you'll get rewarded for your spending.

Changi Airport is launching a new promotion to encourage consumer spending at its retail outlets. Customers who spend at least S$50 at any participating store will receive a lottery ticket that gives them a chance to win a grand prize of one million dollars or a Porsche Macan car.

The advertisement's goal is to raise awareness and enthusiasm about the deal among potential customers, as well as to encourage people to purchase at Changi Airport. Travelers exiting or transiting through Changi Airport, as well as tourists who come to enjoy the airport's attractions and services, are the primary target demographic.

The commercial will appear on a variety of digital platforms, including the airport's website, social media channels, mobile app, and digital screens around the terminal. The commercial will also be carried on radio and television stations that reach the intended population.

project credits

BALANCE - Visual Production

HOGARTH - OGILVY SINGAPORE