client

Compare CLUB

Overview

Personal finance marketplace and advice company Compare Club has launched its first-ever brand-focused campaign via global creative agency Archetype, titled “Join The Club”.

The animated advert is designed to show how Compare Club can solve everyday financial stresses on major expenses such as home loans and health insurance.

It builds on the ExpertEase platform that the brand launched earlier this year via production house 90 Seconds, which Mickey Madgett, creative director at Archetype, was the original brains behind when he worked in-house at Compare Club as a freelancer before joining Archetype.

The advert shows a barbecue setting, where friends complain about their household bills when the woman on the barbecue wearing a Compare Club branded apron puts out the fire and explains that Compare Club can help you switch providers and lenders to save money and does all the work for you, making switching easy with the prowess of its experts – Compare Club’s ExpertEase.

project credits

BALANCE

Head of Production: Jamie Nguyen

Creative Director: Dong Wun Guan

Producer: Jessica Pham

Illustrators: Khanh Linh, Ngoc Tram

Animators: Nguyen Nhut Truong, Tran Hoa Binh

AGENCY - Archetype

Managing Director: Karen Coleman

Client Services Director: Claire Chapman

Creative Directors: Lee Devine, Micket Madgett

Copywriter: Benjamin Amdur

Producer: Pamela Devied